From there we built a complete visual identity system, including a refreshed logo, a considered colour palette and typography chosen to feel calm and approachable rather than clinical. We carried this through to a full set of brand assets covering the website, social media templates and in-practice signage, so every touchpoint feels consistent.
Result
The result is a brand that reassures nervous patients before they even step through the door, while giving the practice a confident, modern presence online.
Featured case study: Caspersonn Dental
Background
Caspersonn Dental has been a trusted name in Fulham since 1980, but its branding no longer reflected the calm, modern experience patients found in the practice. We were brought in to reposition the practice and give it a visual identity that matched the quality of care on offer.
Approach
We started with brand strategy and positioning, defining Caspersonn Dental as a practice that blends precision dentistry with genuine warmth, putting patients first rather than treatments. This became the foundation for every decision that followed.
